Reducing the labour costs for processing fresh produce.
Take a look at a traditional packhouse with all the people working in it, using knives to trim and cut produce as it arrives from harvest. Often an immigrant labour force, critical to the operation, as produce has to be inspected and trimmed before it is sent to be packaged.
The demands of the consumer and the supermarket means that produce has to be presented in a certain way – trimmed here, portioned there, with the bad bits removed. This is the domain of a human being with a blade. They work in an inhospitable environment doing a critical job. Recruiting those people and keeping them is a real challenge.